The fashion industry is looking for a new breed of designer. Individuals who can combine fresh and inspiring designs, with an understanding of how to produce for commercial success, are the ones who will thrive. The branded fashion designer’s role is to find the most creative, strategic, sustainable and cost-effective solution. Developing a commercial awareness of how to create, build and sustain a brand and align it with a target market is a critical skill.
Bachelor of Branded Fashion Design focuses on the design, production and branding of garments. You learn how to create and brand a range of design solutions, and use the latest software to communicate your product design ideas.
Discover how to produce clothing designs according to project budgets and timelines, and find out how to manage the integrity and positioning of a brand. Investigate the theory behind design and marketing, evaluate communication and branded fashion strategies, explore the role of social media in marketing and scrutinise current, present and future fashion trends. You’ll enhance your forecasting, project-management and drawing skills, and discover the difference between fashion and clothing, and brand and designer labels.