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Marketing is the glue that binds business, products and consumers together, and it plays a crucial role in the success of contemporary organisations. A Diploma of Marketing provides you with the skills and training to confidently develop integrated marketing communications, provide detailed analysis on consumer behaviour for specific markets, as well as develop and implement marketing strategy to capitalise on opportunities in the marketplace. You will learn how to be dynamic; learning to examine and interpret industry trends, understand consumer needs and identify marketing opportunities. You will graduate ready to work in marketing or transition into a Bachelor of Business (Marketing) degree and complete an industry placement with our partners.
A Diploma of Marketing gives you the skills and marketing training to understand the important role that marketing plays in the success of contemporary organisations.
You will examine industry trends, develop integrated marketing communications concepts, understand consumer needs and identify opportunities in the marketplace.
Some subjects covered when you study marketing:
- Identify and evaluate marketing opportunities
- Conduct a marketing audit
- Interpret market trends and developments
- Analyse consumer behaviour for specific markets
